Video marketing can have a huge impact on your local business in Hollywood and on your online marketing if it’s done well.
Video Marketing - A Relevant New Advertising Method?
It must be quite obvious that the traditional methods of advertising are no longer the popular choice for organizations. Companies have found that using internet video sites for promoting and marketing their product is more cost effective and trendy. The use of internet video sites to promote your product will make your company the envy of its competitors. As you will not only gain competitive advantage, but you will also increase your market presence by over one hundred million percent.
Internet video sites such as YouTube, Videojug, and many others have caught worldwide attention, because of their ability to upload videos and broadcast it to the World Wide Web. This type of access to the web will expose your company and your product to over one billion users on the internet, and create that important niche that your company will need to grow. The vast improvements in technology have given companies the opportunity and the choice to now market their goods and services using designated internet video sites. These options have also reduced the cost of marketing as the hosting on these sites is usually free. Daily Motion, Vimeo, YouTube, BlipTV, Vzaar, College Humor, How Cast and Videojug are some of the most popular video hosting sites on the internet today!
When you use these video sites to market your product, it is pitched to potential customers in a more exciting manner. The viewers are drawn to the video presentation as if they are not aware that they are watching an advertisement. Not only do the videos create interests but they also inform and educate potential customers about your product. You should be obvious by now that, using text and graphic advertisements are no longer the most attractive methods of marketing your product, since most viewers have or spend very little time to read.
This of course is expected since there is so much information that is being proliferated on the internet today; most people just glance over the title pages, and then click to the next site. Therefore if your texts and graphics are not attractive enough to catch the attention of potential customers, that is, the ones who are willing to spend more than thirty seconds to read, then it is goodbye to any potential sales that may have happened.
Hard facts that make it worth to incorporate video posts to your marketing campaign:
One of the most powerful internet marketing strategies out there which can also be free or low cost is through videos (ie, YouTube). You can create a video with a webcam, a handheld video camera and even some cell phones and then upload it to your computer, edit and produce it with software that comes standard with most computers then upload it to onto the internet for the world to see with a free YouTube account.
Some of the more effective videos are "How-to" videos, where you show someone through a screen-captured video screen-by-screen how to do something on their computer, for example. These kinds of videos help to brand you as an expert, establish your credibility and help you start a following. (Also known as Camtasia videos)
Another form of video is a video log (or vlog) where you basically just post a video journal on a regular basis with inspirational, motivational, instructional videos, etc along topics related to your business (and target market).
Another way to use videos is to create promotional videos that are created simply to promote your website or other content (like an article). You simply make a 30 second to one-minute video and then in the description area you list the URL (link to whatever you want to promote) that you want your viewers to visit. This directs traffic to that content or website in a couple of ways: first from the people who actually view that video and then go to your site based on what you said in the video, and second, the Google bots will see that your video, listed on the 3rd most popular site on the internet, is linking to your content and will therefore rank the content you are pointing your video to higher.
YouTube Advertising Options In Small Business Marketing To Reduce YouTube Advertising Cost in Hollywood
I am about to reveal a huge un-tapped traffic generating system that can generate 100,000 or more visitors to your site or to your local business in Hollywood every week by harnessing the power of YouTube.
Did you know that people are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily? In fact, every minute, 24 hours of video is uploaded to YouTube.
This is possibly the biggest marketing opportunity you will ever have.
But how does it work?
I must be mad to be telling you this information, as this is my biggest traffic generating method I have ever used.
However, this is what you need to do.
Go to YouTube and search for the videos that have 75,000 – 100,000 views and are less than a year old. This search does not have to be localised to Hollywood, it can be national or even international.
Then you look below the video at the description. If the video does NOT have a url link there then you have a potential winner.
The next thing to do is check that the video is increasing in popularity. This is easily done by clicking the down arrow bottom right of the video and the video statistics windows will display. As long as the green line is rising then from left to right then the popularity is on the rise as well.
Okay so far so good. Now we need to get our url link to our website, blog or squeeze page underneath this popular video.
Come a little closer, I will say this only once…
You now need to type a short description of what your website can offer, i.e “make $200 a month online working from home, etc…” and save it in your notepad.
Next you will need to write a short email that you are going to send to the owner of the video and it needs to say something like this..
I just watched this video of yours **VIDEO NAME** which is great!
My name is **YOUR NAME** & I’m an ([Internet Marketer] from Hollywood or whatever you are.)
I noticed that you don’t have a link in the description of your video and was wondering if you would place a link in there to one of my websites in return for some $$$? This is literally 30 secs work for you and I will send you $$$ instantly via PayPal once done.
Look forward to hearing from you.
**YOUR NAME**, Hollywood
Copy the text above into your notepad for use later.
Now what you need to do is click on the video owners name and halfway down the page you will see a link that says “Send Message”. This will enable you to send a personal message to the video owner.
In the Subject you need to enter: “Important” and in the Message box enter the email copy you saved in Notepad. (Don’t forget to change the asterisk parts to your own copy). Now click Send and sit back and wait for a reply or better still repeat the process over and over again.
In my experience you will soon get some replies wanting to know more. Most people using YouTube are not Internet Marketers or local business owners in Hollywood and do not realise the power it can harness to generate huge traffic to your website. They do not work for a big company or make lots of money online. They are regular people just uploading videos and some are getting very lucky with them going viral across the world.
These are precisely the people you want to target. Do NOT waste your efforts contacting companies in Hollywood or elsewhere with videos where the links are already there.
When you receive a positive reply you will need to explain what you want them to do and how much money you are prepared to pay them for their efforts.
As this will only take about 30 seconds of their time to do offering them $20 for a potential ongoing never ending avalanche of traffic is the cheapest traffic generating system you will ever find.
When you have both agreed the price you will need to email them with the following instructions…
Thank-you for your quick and positive response.
This should take a couple of minutes of your time to do and I will pay you directly from my PayPal account $20 once you have completed the link.
All you have to do is add the following url before your description text.
**YOUR URL HERE**
Then if you go back to “My Videos” and click on the “Annotations” tab you will see your video and an icon in the bottom left of the screen. You click the middle icon, select the 2nd icon called “Add Note” then simply enter this text in the box that appears…
**ENTER YOUR TEXT HERE**
Next you need to resize the box to a rectangle by dragging the corner small squares and move to the bottom of the screen, so it doesn’t detract from your video.
Then if you click on the text a menu will appear above. Now select the colour icon and choose blue (or whatever you like).
Finally in the timeline below your video you will need to extend it to the full length of your video by grabbing the “blue bracket” and dragging to the end.
Now just click on Publish and it’s all done.
Any questions please feel free to contact me.
**YOUR NAME**, Hollywood
And that is it. Once they have done what you have asked simply ask them for their PayPal email address and send them the agreed money for their efforts.
Now you will see a huge surge in your traffic stats with very little time and money. Pennies on the Dollar compared to youtube ads and the youtube advertising cost. You may do this manually (time consuming to be honest) or you can let automation-software do it for you.