Video marketing can have a huge impact on your local business in Westland and on your online marketing if it’s done well.
Video Marketing 101 - Internet Marketing Strategies
Does Video Marketing Work?
If you asked me this question two years ago I wouldn't know the answer off the top of my head. Now that I've used video in my sales for over a year, I say, 'Heck Yeah!' I credit my General Manager for having the foresight to try something new when things were going well. (If it ain't broke, don't fix it) When things started to go south in the hospitality industry, we were miles ahead of everyone else in this regard and remain that way today. My three star Hotel consistently ranks in the 1, 2 or 3 spot for hotels in my competitive set. And this is against four star hotels.
When I saw how the videos I used were responded to, I felt such a sense of power in my normally un-powerful role of trying to get someone to decide on my facility, my staff, my menu's, my complimentary offerings etc...that I became a more relaxed salesperson. I was sure that I was putting my best foot forward to potential guests who might not be able to come to my property for a tour because my Hotel was right there on the video; nothing to guess about, if you will.
Fact: 74fe1f42c718b2f80241052c0448f97c18c6ba8439e5554e0bdb5ea35de8755d44 of respondents said "After interacting with companies or brands via new media, I generally have a more positive impression of the company or brand". (Consumers Demand Brand Interaction, October 2009) People see videos and decide, I like you or I like what I'm seeing. The reasons people buy are universal; trust, comfort, satisfaction. Video Marketing is here to stay if you ask me and I'm glad I started young. I joined Vipe because I saw the power behind the idea. I use Vipe because I see the power behind the idea at work almost every day.
List of 15 Content Curation Tools
The overwhelming popularity of social media platforms has given rise to many advertising opportunities for businesses at affordable prices. As a corporation, the organic reach and marketing potential is something that should definitely be tapped into when it comes to social media. This is even more so the case for smaller businesses looking to compete with bigger rivals. If you are new to social media marketing or are planning to refine your strategy in social media marketing, here are some tips on how you can make social media marketing work for you. You can also hire any Social Media Marketing Company to market your brand on Social Media Platforms.
1. Goal Setting
Before you even begin creating social media accounts or pages for your business, it is crucial to first create a goal to work towards. If the setting of goals is considered a staple in other marketing areas, then social media marketing is no exception as well. Ask yourself what you are trying to achieve with your business page or social media account. What counts as a conversion and what are your success metrics? To guide yourself along, take a look at the current challenges you are facing- are you trying to increase website traffic? Are you looking to improve customer loyalty? Are people aware of your products and services? Make use of the challenges to set a goal for your social media marketing campaigns.
Based on the goals you have set for your campaign, establish a timeline and a plan. Depending on your objectives, your strategy would vary. For example, to combat low website traffic, your aim should be to create links that lead directly back to your website. You can do so by producing original and useful content before publishing them on your website, then sharing the article or content on your social media platform. Alternatively, you can also employ the assistance of social media influencers to recommend or contribute to your website. By restructuring and creating the business page as a ‘resource’ instead of selling, this can increase the viewer traffic. If you are looking to build up an online presence on social media and keep customers, you can use the social platform to communicate with your customers and build a strong trust.
In order for a social media campaign to work to it’s the best efficiency, it is recommended that users involve as well as integrate the departments that will be directly affected. This way, you can also better understand how you can best determine the key performance indicators and how social media marketing can best support them. For example, social selling can serve to promote sales opportunities through genuine and authentic engaging, which leads to indirectly finding newer leads. The human resource department can also research social profiles of applicants and manage job postings. You can also gain marketing data through customer feedback and more related practices!
Once you have gotten your social media marketing campaigns going, remember to track your data as well. This is so that you can further analyze the progress and results you are receiving. From this data, you will be able to further figure out what your consumer base responds to, how you can go about improving your social media marketing strategy and more! You can begin tracking by using tools like Sprout Social or even Google Analytics.
Follow this social media strategy to promote your business and services, and make sure your team is aware of what has been going among your customers. Once you’ve created your social media marketing plan, engage with your followers, customers and track the success of your efforts.
YouTube Advertising Options In Small Business Marketing To Reduce YouTube Advertising Cost in Westland
I am about to reveal a huge un-tapped traffic generating system that can generate 100,000 or more visitors to your site or to your local business in Westland every week by harnessing the power of YouTube.
Did you know that people are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily? In fact, every minute, 24 hours of video is uploaded to YouTube.
This is possibly the biggest marketing opportunity you will ever have.
But how does it work?
I must be mad to be telling you this information, as this is my biggest traffic generating method I have ever used.
However, this is what you need to do.
Go to YouTube and search for the videos that have 75,000 – 100,000 views and are less than a year old. This search does not have to be localised to Westland, it can be national or even international.
Then you look below the video at the description. If the video does NOT have a url link there then you have a potential winner.
The next thing to do is check that the video is increasing in popularity. This is easily done by clicking the down arrow bottom right of the video and the video statistics windows will display. As long as the green line is rising then from left to right then the popularity is on the rise as well.
Okay so far so good. Now we need to get our url link to our website, blog or squeeze page underneath this popular video.
Come a little closer, I will say this only once…
You now need to type a short description of what your website can offer, i.e “make $200 a month online working from home, etc…” and save it in your notepad.
Next you will need to write a short email that you are going to send to the owner of the video and it needs to say something like this..
I just watched this video of yours **VIDEO NAME** which is great!
My name is **YOUR NAME** & I’m an ([Internet Marketer] from Westland or whatever you are.)
I noticed that you don’t have a link in the description of your video and was wondering if you would place a link in there to one of my websites in return for some $$$? This is literally 30 secs work for you and I will send you $$$ instantly via PayPal once done.
Look forward to hearing from you.
**YOUR NAME**, Westland
Copy the text above into your notepad for use later.
Now what you need to do is click on the video owners name and halfway down the page you will see a link that says “Send Message”. This will enable you to send a personal message to the video owner.
In the Subject you need to enter: “Important” and in the Message box enter the email copy you saved in Notepad. (Don’t forget to change the asterisk parts to your own copy). Now click Send and sit back and wait for a reply or better still repeat the process over and over again.
In my experience you will soon get some replies wanting to know more. Most people using YouTube are not Internet Marketers or local business owners in Westland and do not realise the power it can harness to generate huge traffic to your website. They do not work for a big company or make lots of money online. They are regular people just uploading videos and some are getting very lucky with them going viral across the world.
These are precisely the people you want to target. Do NOT waste your efforts contacting companies in Westland or elsewhere with videos where the links are already there.
When you receive a positive reply you will need to explain what you want them to do and how much money you are prepared to pay them for their efforts.
As this will only take about 30 seconds of their time to do offering them $20 for a potential ongoing never ending avalanche of traffic is the cheapest traffic generating system you will ever find.
When you have both agreed the price you will need to email them with the following instructions…
Thank-you for your quick and positive response.
This should take a couple of minutes of your time to do and I will pay you directly from my PayPal account $20 once you have completed the link.
All you have to do is add the following url before your description text.
**YOUR URL HERE**
Then if you go back to “My Videos” and click on the “Annotations” tab you will see your video and an icon in the bottom left of the screen. You click the middle icon, select the 2nd icon called “Add Note” then simply enter this text in the box that appears…
**ENTER YOUR TEXT HERE**
Next you need to resize the box to a rectangle by dragging the corner small squares and move to the bottom of the screen, so it doesn’t detract from your video.
Then if you click on the text a menu will appear above. Now select the colour icon and choose blue (or whatever you like).
Finally in the timeline below your video you will need to extend it to the full length of your video by grabbing the “blue bracket” and dragging to the end.
Now just click on Publish and it’s all done.
Any questions please feel free to contact me.
**YOUR NAME**, Westland
And that is it. Once they have done what you have asked simply ask them for their PayPal email address and send them the agreed money for their efforts.
Now you will see a huge surge in your traffic stats with very little time and money. Pennies on the Dollar compared to youtube ads and the youtube advertising cost. You may do this manually (time consuming to be honest) or you can let automation-software do it for you.