Video marketing can have a huge impact on your local business in Rhode Island and on your online marketing if it’s done well.
You must understand one thing, your company cannot make a video go viral. You may only construct a fantastic video and hope that it goes viral. This turns us to the next topic. How does one produce the perfect video that has a real potential for going viral?
Ways To Make a Viral Video for Small Businesses #1: Targeted Subject
If you are a small business, you ought to know your consumer well. You have no excuse for not understanding how these people conduct themselves and where these people are. It is extremely crucial to start out through knowing who your audience is and what they desire, exactly like you would do while generating a new product. If you ever launch a video without any consideration to who is likely to watch it, you're wasting your own effort.
Ways To Make a Viral Video for Small Businesses #2: Do not lie to the audience
This happens often on the internet. A business creates a video with the look and feel of a homemade video. They don't tell the consumer that it is part of a larger advertising effort, or that it is fake or computer generated. There have been many of these instances so far and the problem is that they are usually found out. There is generally damaging feedback online and often the videos are taken down. Shoppers do not like to be deceived. If you ever attempt to develop a viral video, be honest from the beginning that this video is branded, this takes us to our next point.
Ways To Make a Viral Video for Small Businesses #3: People don't care that the video is branded if it entertains them
I am sure you know of OldSpice and Evian. The two videos began on TV but developed into leaders online. Both are strongly branded however both are also entertaining and interesting so potential customers still want to watch them. Dove's campaign for real beauty is another viral video that has been obviously promotional but is acknowledged as one of the most powerful promotional viral efforts of all time.
Ways To Make a Viral Video for Small Businesses #4: Be interactive
One can select YouTube videos that send you to other videos, Google Earth lets you set images for more intricate street views, and you have share buttons to deposit your information around varied social networking websites with a single click. Make use of all of these components anytime you can. You can do a choose-your-own-adventure on YouTube, tell people to locate your product using Google earth, tell customers to publish images, and lots of alternative activities on the market. Contemplate asking ten of your clients to do a particular product related activity as a swap for a prize.
Piano-playing cats, finger-biting babies, the Star Wars kid -- most people have watched these kinds of viral videos on YouTube, laughed and shared with many people they know. That is exactly the reaction advertisers want. At this point, more and more small businesses are figuring out that making a catchy video and seeing it go viral may just be the most affordable, most reliable marketing they can engage in.
The notion of viral marketing goes back to the mid-1990s when marketers wanted to develop viral slogans that could be passed on through testimonials and "infect" potential buyers. Nevertheless characterizing a viral video is much simpler than generating one. Although some viral videos are only funny home videos taken using a Flip camera, viral video development can be a part of a concerted marketing plan. Look at Old Spice, whose "Old Spice Guy" strategy (including both social websites and Television commercials) helped the brand obtain tens of millions of views on YouTube and expand earnings by 107 percent.
We know viral videos can be helpful, but how exactly can you create one? The following are 5 items you need to know.
Ways To Make a Viral Video for Small Businesses #5: Get them to laugh.. Or cry.
The ideal way to make anyone to forward a video to friends and family is usually to stir up emotion. Along with sentiment, there are other widespread attributes within the most viral videos -- "music, dancing, attractive women, Candid Camera-style pranks, babies and current and political references." It is important to realize that online video is definitely a unique method from television advertising, and what will work in an impressive Super Bowl commercial may not work online.
Ways To Make a Viral Video for Small Businesses #6: Keep it quick
A video must be quickly "consumed by a multitasking generation" -- viewers must not have to view a long-form video to get the joke. Keep your clip appealing, edgy and provide a surprise that makes us want to send it to our family and friends. When you are aiming for an impatient projected audience who may have their cursor over the X, you will need to keep them captivated. It is best to persuade the viewer early, be interesting, not overly promotional and don't leave your marketing message towards the end because they will have clicked away by then. The sweet spot for online video length is 2:08. Some prefer shorter, ranging from thirty to 90 seconds, but you have "no set rules" for duration, other than that it should be "pretty quick."
Ways To Make a Viral Video for Small Businesses #7: Do not Spend a lot of Time or Money
The more funds spent producing a video, the more viral it needs to get for your company to get a return on your expenditure. For that reason ensure that it stays economical.
The most popular videos are typically far from the highest quality, and they have great results in a way that is inversely relating to the effort I put into them. An alternate way of encouraging visitors will be to team up with a "professional YouTuber" who has a considerable following. They will demand much less compared to a professional-grade video and can probably generate a decent quantity of traffic.
Furthermore give consideration to releasing a lot of videos to give yourself better odds of going viral on something. Create a range of content, launching it every week and making sure it is "cross-pollinated." The aim should be to create a deeper relationship with individuals by means of appealing content, rather than beating consumers on the head with overt hard sales techniques.
Your video will be better if you have the right production resources (camera, lights, audio, background, etc.). To reduce costs, you might need to employ a camera person to video tape you and take the time and energy to edit yourself on any number of free (many are included with your computer) or fee-based software programs on the market.
Ways To Make a Viral Video for Small Businesses #8: Spread the message
Once you have the video, you must circulate it. Friday at noon is the key time slot to blast videos -- everyone is just back from lunch break and when your video is among the latest additions, you are likely to get a number of views. You can easily "seed" it to social networks like Facebook and Twitter, where sharing videos is both quick and counted upon.
Try to remember, going viral doesn't automatically generate business.
A video might be seen by 5 million teens, but if the item is actually meant for elderly people, the views may not convert to real revenue. It's an illustration of quantity versus quality -- 100,000 views from your target demographic is generally much more worthwhile than millions of views, but it all amounts to whether or not the video genuinely persuades a consumer to change his behavior or buying patterns. Additionally, a viral video probably will not do very much for a geographically unique startup -- viral videos are inclined to go beyond location, and video views in Florida won't do a lot to aid potential sales for a small enterprise in Colorado.
Methods to Produce Viral Video That Sells
Video is regarded as one of the most powerful methods to engage with your potential audience. No matter if that target audience is your customers (to drum up additional sales), your employees (to teach them something) or the media (for getting them talking about your product), constructing video is really important for promoting your company and driving profits.
It is imperative that you script out your video. You don't have to develop it to the standards of a Hollywood movie star; however composing an outline of just what the video will reveal is a start. You need to put action in writing to help you to chart it out well before you begin to film. Working with a clear plan will pay off in time.
Ensure that you compute and record the results of your video -- the number of visits and just how many clicks out of your video to your website (or further motions that you wanted viewers to take) are required metrics to give focus on. Unless you determine the success of your video, you won't understand how it is performing, so you won't know how to strengthen it.
Another significant element of video is the skill you will need. Maybe your executive is not the best presenter and you'd decide to use an actor. If not, put money into education co-workers ways to connect on camera, or determine if some staff members work better when in front of the camera than others. For some, this might not seem like an essential element of video, but strong skill goes a long way.
Producing a viral video that sells will not be complicated if you use enough time to strategically prepare. Knowing your audience will be more than half the fight so you can make certain that the effect of the video is maximized for your audience.
At times, it is hard to get visitors for your site in the start. The tips given in this article will help you get a few hundred visitors per day without any problem. Getting started with blogging is difficult in the beginning but becomes easy if you keep trying. Read on.
1. Yahoo! Answers
If you do a quick search on Yahoo for SEO, you will get thousands of questions that you can answer. To drive traffic to your blog or site from Yahoo Answers, all you have to do is give helpful answers. Your goal should be to become an authority in your niche. With this technique, you can easily get over 100 visitors and your site will get a lot of exposure.
2. Social Bookmarking
If you can create enjoyable content, one of your posts may go viral or get popular. Actually, your goal is to put your site in front of potential visitors. Another way to do it is social bookmarking. With these sites, you can bookmark your favorite sites for other users to view. And the great thing is that you won't need to spend more than a minute to bookmark your website. Some good social bookmarking websites are Delicious, Reddit, and Digg.
7. Blog Commenting
Another way to get a lot of traffic for your site is through blog commenting. As soon as you post a comment, you will get traffic. Make sure that the comments are insightful and are posted as soon as a new post goes live.
8. Article Marketing
You can also promote your website through article directories. As a matter of fact, this is an effective way of getting traffic for your site. You can write quality content and publish it on your sites, such as Article Dashboard and Article Base. However, make sure that the articles are interesting, creative and contain the right keywords.
So, if you want to get traffic for your new site, you may follow these tips.
YouTube Advertising Options In Small Business Marketing To Reduce YouTube Advertising Cost in Rhode Island
I am about to reveal a huge un-tapped traffic generating system that can generate 100,000 or more visitors to your site or to your local business in Rhode Island every week by harnessing the power of YouTube.
Did you know that people are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily? In fact, every minute, 24 hours of video is uploaded to YouTube.
This is possibly the biggest marketing opportunity you will ever have.
But how does it work?
I must be mad to be telling you this information, as this is my biggest traffic generating method I have ever used.
However, this is what you need to do.
Go to YouTube and search for the videos that have 75,000 – 100,000 views and are less than a year old. This search does not have to be localised to Rhode Island, it can be national or even international.
Then you look below the video at the description. If the video does NOT have a url link there then you have a potential winner.
The next thing to do is check that the video is increasing in popularity. This is easily done by clicking the down arrow bottom right of the video and the video statistics windows will display. As long as the green line is rising then from left to right then the popularity is on the rise as well.
Okay so far so good. Now we need to get our url link to our website, blog or squeeze page underneath this popular video.
Come a little closer, I will say this only once…
You now need to type a short description of what your website can offer, i.e “make $200 a month online working from home, etc…” and save it in your notepad.
Next you will need to write a short email that you are going to send to the owner of the video and it needs to say something like this..
I just watched this video of yours **VIDEO NAME** which is great!
My name is **YOUR NAME** & I’m an ([Internet Marketer] from Rhode Island or whatever you are.)
I noticed that you don’t have a link in the description of your video and was wondering if you would place a link in there to one of my websites in return for some $$$? This is literally 30 secs work for you and I will send you $$$ instantly via PayPal once done.
Look forward to hearing from you.
**YOUR NAME**, Rhode Island
Copy the text above into your notepad for use later.
Now what you need to do is click on the video owners name and halfway down the page you will see a link that says “Send Message”. This will enable you to send a personal message to the video owner.
In the Subject you need to enter: “Important” and in the Message box enter the email copy you saved in Notepad. (Don’t forget to change the asterisk parts to your own copy). Now click Send and sit back and wait for a reply or better still repeat the process over and over again.
In my experience you will soon get some replies wanting to know more. Most people using YouTube are not Internet Marketers or local business owners in Rhode Island and do not realise the power it can harness to generate huge traffic to your website. They do not work for a big company or make lots of money online. They are regular people just uploading videos and some are getting very lucky with them going viral across the world.
These are precisely the people you want to target. Do NOT waste your efforts contacting companies in Rhode Island or elsewhere with videos where the links are already there.
When you receive a positive reply you will need to explain what you want them to do and how much money you are prepared to pay them for their efforts.
As this will only take about 30 seconds of their time to do offering them $20 for a potential ongoing never ending avalanche of traffic is the cheapest traffic generating system you will ever find.
When you have both agreed the price you will need to email them with the following instructions…
Thank-you for your quick and positive response.
This should take a couple of minutes of your time to do and I will pay you directly from my PayPal account $20 once you have completed the link.
All you have to do is add the following url before your description text.
**YOUR URL HERE**
Then if you go back to “My Videos” and click on the “Annotations” tab you will see your video and an icon in the bottom left of the screen. You click the middle icon, select the 2nd icon called “Add Note” then simply enter this text in the box that appears…
**ENTER YOUR TEXT HERE**
Next you need to resize the box to a rectangle by dragging the corner small squares and move to the bottom of the screen, so it doesn’t detract from your video.
Then if you click on the text a menu will appear above. Now select the colour icon and choose blue (or whatever you like).
Finally in the timeline below your video you will need to extend it to the full length of your video by grabbing the “blue bracket” and dragging to the end.
Now just click on Publish and it’s all done.
Any questions please feel free to contact me.
**YOUR NAME**, Rhode Island
And that is it. Once they have done what you have asked simply ask them for their PayPal email address and send them the agreed money for their efforts.
Now you will see a huge surge in your traffic stats with very little time and money. Pennies on the Dollar compared to youtube ads and the youtube advertising cost. You may do this manually (time consuming to be honest) or you can let automation-software do it for you.