Video marketing can have a huge impact on your local business in Greenfield and on your online marketing if it’s done well.
Hard facts that make it worth to incorporate video posts to your marketing campaign:
Video marketing is an absolute must for the online entrepreneur. As much as 74fe1f42c718b2f80241052c0448f97c18c6ba8439e5554e0bdb5ea35de8755d44 of all web traffic is watching videos. Search engines understand more people are watching videos rather than reading blog posts and text-based messages.
But what if you're camera shy? The following video marketing tips will help you feel comfortable allowing you to cash in on the powerful marketing strategy that is video marketing.
Use Screen Capture Software
A lot of people are worried about how they will look on video. If this is you, use screen capture software to make your video, and just use your voice for audio. There's free software like Jing, Free Screen Video Recorder and Screencast-O-Matic that you can use to capture screen shots and record your voice through your computer microphone. Your computer records whatever you do on your monitor.
Contact customers who have given you good customer feedback and liked your products. Ask them if they would like to shoot a simple video for you. This shows your customers you really care about what they have to say, and people are more likely to believe another customer when they are talking about the high quality of your product or service.
Don't Worry About Making Mistakes
The mistakes you make, make you real. Real people make mistakes. If you pronounce words wrongly on your video or make some other mistakes, you come across as a real person to your audience. This can connect you to your prospects, and make them see you as someone who is just like they are.
List of 15 Content Curation Tools
Does Video Marketing Work?
If you asked me this question two years ago I wouldn't know the answer off the top of my head. Now that I've used video in my sales for over a year, I say, 'Heck Yeah!' I credit my General Manager for having the foresight to try something new when things were going well. (If it ain't broke, don't fix it) When things started to go south in the hospitality industry, we were miles ahead of everyone else in this regard and remain that way today. My three star Hotel consistently ranks in the 1, 2 or 3 spot for hotels in my competitive set. And this is against four star hotels.
When I saw how the videos I used were responded to, I felt such a sense of power in my normally un-powerful role of trying to get someone to decide on my facility, my staff, my menu's, my complimentary offerings etc...that I became a more relaxed salesperson. I was sure that I was putting my best foot forward to potential guests who might not be able to come to my property for a tour because my Hotel was right there on the video; nothing to guess about, if you will.
Fact: 74fe1f42c718b2f80241052c0448f97c18c6ba8439e5554e0bdb5ea35de8755d44 of respondents said "After interacting with companies or brands via new media, I generally have a more positive impression of the company or brand". (Consumers Demand Brand Interaction, October 2009) People see videos and decide, I like you or I like what I'm seeing. The reasons people buy are universal; trust, comfort, satisfaction. Video Marketing is here to stay if you ask me and I'm glad I started young. I joined Vipe because I saw the power behind the idea. I use Vipe because I see the power behind the idea at work almost every day.
YouTube Advertising Options In Small Business Marketing To Reduce YouTube Advertising Cost in Greenfield
I am about to reveal a huge un-tapped traffic generating system that can generate 100,000 or more visitors to your site or to your local business in Greenfield every week by harnessing the power of YouTube.
Did you know that people are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily? In fact, every minute, 24 hours of video is uploaded to YouTube.
This is possibly the biggest marketing opportunity you will ever have.
But how does it work?
I must be mad to be telling you this information, as this is my biggest traffic generating method I have ever used.
However, this is what you need to do.
Go to YouTube and search for the videos that have 75,000 – 100,000 views and are less than a year old. This search does not have to be localised to Greenfield, it can be national or even international.
Then you look below the video at the description. If the video does NOT have a url link there then you have a potential winner.
The next thing to do is check that the video is increasing in popularity. This is easily done by clicking the down arrow bottom right of the video and the video statistics windows will display. As long as the green line is rising then from left to right then the popularity is on the rise as well.
Okay so far so good. Now we need to get our url link to our website, blog or squeeze page underneath this popular video.
Come a little closer, I will say this only once…
You now need to type a short description of what your website can offer, i.e “make $200 a month online working from home, etc…” and save it in your notepad.
Next you will need to write a short email that you are going to send to the owner of the video and it needs to say something like this..
I just watched this video of yours **VIDEO NAME** which is great!
My name is **YOUR NAME** & I’m an ([Internet Marketer] from Greenfield or whatever you are.)
I noticed that you don’t have a link in the description of your video and was wondering if you would place a link in there to one of my websites in return for some $$$? This is literally 30 secs work for you and I will send you $$$ instantly via PayPal once done.
Look forward to hearing from you.
**YOUR NAME**, Greenfield
Copy the text above into your notepad for use later.
Now what you need to do is click on the video owners name and halfway down the page you will see a link that says “Send Message”. This will enable you to send a personal message to the video owner.
In the Subject you need to enter: “Important” and in the Message box enter the email copy you saved in Notepad. (Don’t forget to change the asterisk parts to your own copy). Now click Send and sit back and wait for a reply or better still repeat the process over and over again.
In my experience you will soon get some replies wanting to know more. Most people using YouTube are not Internet Marketers or local business owners in Greenfield and do not realise the power it can harness to generate huge traffic to your website. They do not work for a big company or make lots of money online. They are regular people just uploading videos and some are getting very lucky with them going viral across the world.
These are precisely the people you want to target. Do NOT waste your efforts contacting companies in Greenfield or elsewhere with videos where the links are already there.
When you receive a positive reply you will need to explain what you want them to do and how much money you are prepared to pay them for their efforts.
As this will only take about 30 seconds of their time to do offering them $20 for a potential ongoing never ending avalanche of traffic is the cheapest traffic generating system you will ever find.
When you have both agreed the price you will need to email them with the following instructions…
Thank-you for your quick and positive response.
This should take a couple of minutes of your time to do and I will pay you directly from my PayPal account $20 once you have completed the link.
All you have to do is add the following url before your description text.
**YOUR URL HERE**
Then if you go back to “My Videos” and click on the “Annotations” tab you will see your video and an icon in the bottom left of the screen. You click the middle icon, select the 2nd icon called “Add Note” then simply enter this text in the box that appears…
**ENTER YOUR TEXT HERE**
Next you need to resize the box to a rectangle by dragging the corner small squares and move to the bottom of the screen, so it doesn’t detract from your video.
Then if you click on the text a menu will appear above. Now select the colour icon and choose blue (or whatever you like).
Finally in the timeline below your video you will need to extend it to the full length of your video by grabbing the “blue bracket” and dragging to the end.
Now just click on Publish and it’s all done.
Any questions please feel free to contact me.
**YOUR NAME**, Greenfield
And that is it. Once they have done what you have asked simply ask them for their PayPal email address and send them the agreed money for their efforts.
Now you will see a huge surge in your traffic stats with very little time and money. Pennies on the Dollar compared to youtube ads and the youtube advertising cost. You may do this manually (time consuming to be honest) or you can let automation-software do it for you.